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The Serotonin Philosophy

At the heart of business lies a fundamental tension: the tendency to uphold different values in the professional world than those that guide the pursuit of a good life, as though success and meaning are governed by entirely separate principles.

Yet, when we strip away the distractions—the noise, the hollow bravado, the jargon that serves no purpose, and the fleeting trends—a profound truth reveals itself: the very essentials that nurture a good life are the same ones that fuel a thriving business.

It’s about having…

Radical consequence.

Acting with full intent, seeing clearly what is, and envisioning what could be. Pursuing choices that don’t just resonate today, but create ripples of value for tomorrow. Making decisions that broaden our horizons and inspire bold action, freeing us from the tired formulas of the past. This is strategy in its purest form.

Unshakeable Honesty.

A commitment to truth, with ourselves and others. Having conversations that cut through the fluff and get to the heart of the matter. Working with experts who share their wisdom generously, always attuned to your unique context and reality, offering advice they would take themselves. This is consulting with integrity.

Vibrant energy.

The natural spark that ignites excitement and turns every project into a thrilling adventure. It’s a vibrant energy that infuses cultures, powers up processes, and creates a wave of momentum that keeps innovation and growth alive long after the initial burst. This is transformation in full swing.

Creative “Größenwahn”.

Having the guts to turn the economy into a force for good, taking on even the biggest challenges with boundless creativity, unstoppable optimism, and fiery determination. This is where the ordinary is transformed into the extraordinary. This is creativity that truly creates.

By living these essentials, we create a life where success meets satisfaction – where meaning and achievement naturally align. This is a world where both life and work can simply be good. It’s built on purpose, created with passion, and powered by Serotonin.

Energizing businesses to grow into the best version of themselves.

The consulting studio helping businesses to unlock their unique strategic power via transformative business strategies and organizational effectiveness.

Hi, we are Serotonin.

The consulting studio that energizes and rebuilds businesses to grow into the best version of themselves.

At Serotonin, we cut through the noise to focus on what truly matters—the strategic essence driving your success. Partnering with forward-thinking clients, we unlock potential through a blend of fearless honesty, creativity, and strategic excellence. Together, we confront blind spots, break unproductive patterns, and make bold, transformative choices that energize your path forward.

Our goal is to drive transformation that stays true to your core strengths and identity. The journey isn’t always easy, but it’s deeply rewarding—revitalizing your business, sparking authentic growth, and unleashing newfound energy in both work and life—the Serotonin way.

What we offer

We craft transformative strategies that bring a fresh, strategic clarity to your business—focusing your organization to stand out and excel. Anchored in your unique values and vision, our approach is radical: using your brand as the foundation for outlining operational processes. This ensures genuine consistency and authenticity across every aspect of your business.

By synchronizing business strategies (focus) with organizational design (flow), we create adaptable, seamless workflows that support your critical strategic moves and amplify their impact. Restructuring transforms from a necessary transition into a spark for creative renewal, bringing vibrancy and life to your strategy.

We don’t simply deliver strategic plans; we guide you to where you want—and deserve—to be, transforming bold ambitions into genuine impact and empowering every part of your organization to flourish.

Strategic Clarity

We provide clear direction in times of uncertainty & chaos by crafting business and brand strategies that leverage your unique strengths, transforming them into consistent paths of growth.

Confident Leadership

We empower leaders to embrace their authentic selves, guiding their teams toward better decisions and enhancing their ability to inspire. Cultivating a new generation of decision-makers.

Future-ready Operating Models

We redesign and rebuild your organization to eliminate the clutter that hinders strategic alignment, restoring organizational effectiveness and fostering clarity, creativity, and meaningful results.

Magnetic Cultures

We help you build a compelling employer brand that reflects your core values, motivates your people to contribute authentically. For a competitive edge in attracting and retaining top talent.

Farsighted Decision-Making

We help you embrace uncertainty and risk as natural aspects of managing a business today. By connecting corporate strategy with foresight, we create effective structures that allow you to pursue serious innovation while keeping operations running smoothly. Our approach fosters a mindset that sees the future not as a distant concept, but as a tangible reality crafted by your hands and guided by your vision. The result: farsighted decisions with immediate action.

Business Therapy

We help you uncover hidden issues that may be quietly holding your organization back. By diagnosing and resolving these often unnoticed barriers and tensions, we pave the way for sustainable growth, allowing your business to meet and exceed expectations.

Kristina Bonitz

"The Serotonin way: Aligning bold ambitions with creative, effective organizations for transformative results."

Why work with us

As a boutique consultancy, we are nimble and dedicated to delivering excellent results, free from unnecessary overhead or rigid structures.

We’ve been there, we’ve done that 

For strategic excellence, you don’t need many people; you need the right ones. At Serotonin, the smartest minds aren’t held up in managerial roles; they work directly with you to solve the problems that keep you up at night. Everyone brings years of life and business experience, advising you from a place of personal insight,not just assumptions or textbook knowledge. With us, you don’t interact with faceless FTEs; you work with your Favorite Trusted Experts.

We go beyond the obvious to find solutions, that work 

We look at every challenge from multiple domains, merging the obvious with the unexpected. By blending perspectives like brand, business, organizational dynamics with those of political advisory, architecture, sociology, and more, we ensure that no critical factor is overlooked. This full-spectrum diagnosis allows us uncover the true root causes and find the most effective levers for addressing them — weaving diverse viewpoints into one focused way forward.

We don’t sell problems, we solve problems 

As an independent, small consultancy, we have the freedom to tell you what works and, just as importantly, what you don’t need. Our solutions are straightforward because we aren’t biased toward any particular outcome and aren’t tied to selling its implementation. It’s always about doing the right thing; and often it’s about doing less to achieve more.

We deliver solutions that work long after we left 

We believe in creating long-term partnerships without fostering dependencies. Our success is your renewed confidence and energy to nurture your business from within. That’s why our strategic approach blends consulting, advisory, and training from start to finish, empowering you to grow and thrive independently. Even after when we’re gone, we’re still there - cheering you on from the sidelines.