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The Serotonin Philosophy

At the heart of business lies a fundamental tension: the tendency to uphold different values in the professional world than those that guide the pursuit of a good life, as though success and meaning are governed by entirely separate principles. 

Yet, when we strip away the distractions—the noise, the hollow bravado, the jargon that serves no purpose, and the fleeting trends—a profound truth reveals itself: the very essentials that nurture a good life are the same ones that fuel a thriving business.

It’s about having…

Radical consequence.

Acting with full intent, seeing clearly what is, and envisioning what could be. Pursuing choices that don’t just resonate today, but create ripples of value for tomorrow. Making decisions that broaden our horizons and inspire bold action, freeing us from the tired formulas of the past. This is strategy in its purest form.
 

Unshakeable Honesty.

A commitment to truth, with ourselves and others. Having conversations that cut through the fluff and get to the heart of the matter. Working with experts who share their wisdom generously, always attuned to your unique context and reality, offering advice they would take themselves. This is consulting with integrity.  
 

Vibrant energy.

The natural spark that ignites excitement and turns every project into a thrilling adventure. It’s a vibrant energy that infuses cultures, powers up processes, and creates a wave of momentum that keeps innovation and growth alive long after the initial burst. This is transformation in full swing. 
 

Creative “Größenwahn”.  

Having the guts to turn the economy into a force for good, taking on even the biggest challenges with boundless creativity, unstoppable optimism, and fiery determination. This is where the ordinary is transformed into the extraordinary. This is creativity that truly creates.  
 

By living these essentials, we create a life where success meets satisfaction – where meaning and achievement naturally align. This is a world where both life and work can simply be good. It’s built on purpose, created with passion, and powered by Serotonin.

Energizing businesses to own their boldest future

The consulting studio delivering transformative business strategies and organizational flow.

Hi, we're Serotonin.

We energize businesses with strategic focus and organizational flow.

By cutting through the noise, we reveal what truly drives your success: a sharp strategic essence. Unlike conventional consulting, we reject blueprints and cookie-cutter plans that work on paper but fail in real life. Instead, we anchor everything in your unique values, strengths, and vision.

Your brand becomes the foundation for strategies and organizational models that are authentic, actionable, and tailored to you.
With strategic excellence, creativity and fearless honesty, we take strategic focus into entrepreneurial impact—helping you make bold, transformative choices that energize your unique path forward.

What we offer 

We deliver two essentials: focus and flow.

Focus brings clarity and direction, helping your business excel through transformative strategies that sharpen your brand and business models, making you stand out in complex and dynamic markets.

Flow aligns your organization with operating models designed for creativity and effectiveness, ensuring seamless execution of your strategic vision. By energizing what you already have and staying rooted in your values, we transform operations into vibrant sources of creativity and achievement.

Together, Focus and Flow drive Creative renewal unlocking your greatest potential and keeping you ahead of the curve.

01

Business & Brand Strategies

We provide clarity & direction in times of uncertainty, by crafting business and brand strategies that leverage your unique strengths, market opportunities, and operational capabilities—transforming them into consistent, focused paths of growth that set you apart.

02

Future portfolios

We shape future investments by crafting unique, forward-thinking portfolios that drive business development, enable far-sighted decisions, and create effective structures to pursue serious innovation—all while keeping daily operations running smoothly.

03

Operating Models

We redesign and rebuild your organization to eliminate the clutter that hinders strategic alignment, restoring organizational effectiveness and fostering clarity, creativity, and meaningful results.

04

Organisational Effectiveness

We uncover the hidden root causes of organizational challenges, diagnosing inefficiencies and unlocking potential. By addressing overlooked barriers and tensions, we create the foundation for sustainable growth, team accountability, and high performance—like therapy for your business.

05

Collaboration Synergies 
(M&A)

We guide successful mergers and acquisitions by focusing on collaboration, aligning cultures, and empowering teams to work together authentically. By making key cultural elements transparent, we turn them into valuable business assets, ensuring smooth integration and lasting success.

06

Leadership Confidence

We partner with C-level executives and leaders, acting as their trusted sidekicks to empower them to embrace their authentic selves. Together, we guide them to make better decisions and amplify their ability to inspire—cultivating a new generation of decision-makers.

Kristina Bonitz

"Serotonin: where strategic focus meets entrepreneurial consequence."

Why work with us 

As a boutique consultancy, we are nimble and dedicated to delivering excellent results, free from unnecessary overhead or rigid structures.

We work with pro’s, so you do too

At Serotonin, the smartest minds work directly with you to solve the problems that keep you awake at night. Everyone brings years of life and business experience, advising you from a place of personal insight, not just assumptions or textbook knowledge. With us, you don’t interact with faceless FTEs; you work with your Favorite Trusted Experts.

We don’t sell problems, we solve them 

We tell you what works—and what you don’t need. Our solutions are unbiased, straightforward, and not tied to selling their implementation. It’s always about doing the right thing, and often, it’s about doing less to achieve more.

We create impact that lasts long after we leave

We build long-term partnerships without creating dependencies. Our success is your renewed confidence to lead and grow from within. By blending advisory, coaching and facilitation, we empower you to thrive independently. Even after we’re gone, we’re still cheering you on from the sidelines.

We find what others miss

We tackle challenges from different angles, blending the obvious with the unexpected. Drawing from brand, business, and organizational dynamics—plus fields like politics, architecture, and sociology—we uncover root causes and pinpoint the most effective levers. Diverse perspectives, one clear path forward.