The Serotonin Philosophy
At the heart of business lies a fundamental tension: the tendency to uphold different values in the professional world than those that guide the pursuit of a good life, as though success and meaning are governed by entirely separate principles.
Yet, when we strip away the distractions—the noise, the hollow bravado, the jargon that serves no purpose, and the fleeting trends—a profound truth reveals itself: the very essentials that nurture a good life are the same ones that fuel a thriving business.
It’s about having…
Radical consequence.
Acting with full intent, seeing clearly what is, and envisioning what could be. Pursuing choices that don’t just resonate today, but create ripples of value for tomorrow. Making decisions that broaden our horizons and inspire bold action, freeing us from the tired formulas of the past. This is strategy in its purest form.
Unshakeable Honesty.
A commitment to truth, with ourselves and others. Having conversations that cut through the fluff and get to the heart of the matter. Working with experts who share their wisdom generously, always attuned to your unique context and reality, offering advice they would take themselves. This is consulting with integrity.
Vibrant energy.
The natural spark that ignites excitement and turns every project into a thrilling adventure. It’s a vibrant energy that infuses cultures, powers up processes, and creates a wave of momentum that keeps innovation and growth alive long after the initial burst. This is transformation in full swing.
Creative “Größenwahn”.
Having the guts to turn the economy into a force for good, taking on even the biggest challenges with boundless creativity, unstoppable optimism, and fiery determination. This is where the ordinary is transformed into the extraordinary. This is creativity that truly creates.
By living these essentials, we create a life where success meets satisfaction – where meaning and achievement naturally align. This is a world where both life and work can simply be good. It’s built on purpose, created with passion, and powered by Serotonin.
Energizing businesses to transform into the best version of themselves
The consulting studio for transformative business strategies and effective organisational designs.
Hi, we're Serotonin.
We unleash the energy in your business to make your boldest strategic ambitions come alive.
We are a consulting studio that works at the intersection of corporate strategy, brand strategy, and organisational design - combining strategic rigor with boundless creativity. We don’t only solve your critical business challenges, but spark transformations that honor your essence while fearlessly challenge the status quo.
With radical focus on what truly matters, we cut through the noise and clear the clutter, turning bold ideas into transformative business strategies and innovative organizational designs. Those that amplify your strengths and stretch your possibilities.
The result? Growth from within, momentum that liberates and entrepreneurial impact that lasts.
With us, transformation becomes inevitable—unlocking your business’s truest and boldest potential to thrive every day.
What we offer
Whatever we do for you, we bring two essential facets to delivering entrepreneurial impact:
Focus defines what truly matters, setting a clear direction for action that positions your business to stand out in dynamic markets and make decisive, impactful choices.
Flow emerges when every part of your organization works in synch, fueled by clarity of direction. It’s the state where seamless execution, creativity, and effectiveness naturally align, driving momentum and progress.
Together, Focus and Flow create the conditions for transformation, liberating potential, fueling renewal, and opening sustainable paths for growth and differentiation.
Business & Brand Strategies
We provide clarity & direction in times of uncertainty, by crafting business and brand strategies that leverage your unique strengths, market opportunities, and operational capabilities—transforming them into consistent, focused paths of growth that set you apart.
Future portfolios
We shape future investments by crafting unique, forward-thinking portfolios that drive business development, enable far-sighted decisions, and create effective structures to pursue serious innovation—all while keeping daily operations running smoothly.
Operating Models
We redesign and rebuild your organization to eliminate the clutter that hinders strategic alignment, restoring organizational effectiveness and fostering clarity, creativity, and meaningful results.
Diagnostics & Business Therapy
We uncover the hidden root causes of organizational challenges, diagnosing inefficiencies and unlocking potential. By addressing overlooked barriers and tensions, we create the foundation for sustainable growth, team accountability, and high performance—like therapy for your business.
Collaboration Synergies (M&A)
We guide successful mergers and acquisitions by focusing on collaboration, aligning cultures, and empowering teams to work together authentically. By making key cultural elements transparent, we turn them into valuable business assets, ensuring smooth integration and lasting success.
Leadership Confidence
We partner with C-level executives and leaders, acting as their trusted sidekicks to empower them to embrace their authentic selves. Together, we guide them to make better decisions and amplify their ability to inspire—cultivating a new generation of decision-makers.
Kristina Bonitz
"The best strategies are acts of liberation, releasing energy and sparking creativity for business impact that's impossible to ignore."
Why work with us
As a boutique consultancy, we are nimble and dedicated to delivering excellent results, free from unnecessary overhead or rigid structures.